{"product_id":"serenity-serum","title":"Serenity Serum","description":"\u003cp class=\"p1\"\u003eAn exquisite, deeply moisturising serum that embodies the timeless beauty of nature, with specially chosen botanicals and plant oils to firm, plump, strengthen and restore the skin. Bursting with phytonutrients, flavonoids, and lipid-restoring compounds, to nourish the skin with the vibrancy of living plants.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI don’t subscribe to the conventional beauty industries anti-ageing doctrine, to age is to live, so to me anti-ageing is anti-living, life is to be lived, embraced and cherished.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut there is no denying over time our skin has different needs, Serenity Serum was formulated for my skins own changing needs. As we get older specific hormonal shifts, particularly oestrogen decline in menopause, are associated with changes in collagen content, hydration, elasticity, barrier function, and healing. This is hardly surprising given that the skin is a major non-reproductive target for oestrogen, with a high density of oestrogen receptors particularly on the face and neck. The reduction in oestrogen and collagen can have profound effects on elasticity, firmness and hydration levels and skin can often feel more sensitive or irritated.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSerenity Serum was formulated with this in mind, oils and botanicals with phytoestogens to \u003cmeta charset=\"utf-8\"\u003esupport decline in oestogen and skin elasticity are supported by further oils and herbs that stimulate cell renewal and collagen synthesis and soothing botanicals to relieve irritation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eKEY ACTIONS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003efirms, plumps, and strengthens connective tissue\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ereplenishes moisture to keep skin supple\u003c\/li\u003e\n\u003cli class=\"p1\"\u003esupports long-term skin resilience with reparative antioxidants\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ereinforces the lipid barrier, retains vital hydration, and supports the skin to be strong, firm, and deeply replenished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLunaria \u003c\/strong\u003e- is highly regarded for its ability to aid in cell regeneration, repair, and overall skin health. It is particularly valued for its high concentration of long-chain fatty acids, specifically nervonic acid, which is crucial for repairing skin barrier function and supporting tissue\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eGotu kola\u003c\/strong\u003e - often considered the gold standard in botanical collagen boosters, it contains triterpene compounds that directly stimulate fibroblasts to synthesise Type I collagen.\u003cbr\u003eGotu kola and lunaria oil stimulate the skin to produce its own ceramides.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLiquorice Root \u003c\/strong\u003e- contains liquiritin and flavonoids that stimulate epidermal proliferation and enhance collagen formation. It help to hydrate and moisturise the skin and rich in potent antioxidants that can help to protect the skin from free radical damage reducing and softening fine lines and wrinkles. \u003cbr\u003eLiquorice also Liquorice helps to preserve hyaluronic acid, which has the ability to retain up to 1000 times its weight in water and keeps skin plump and bouncy.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRosehip\u003c\/strong\u003e - Serenity Serum contains the oils from both the seed and the fruit of rosehip. These are \u003cmeta charset=\"utf-8\"\u003erich in vitamins A, C, and E to support the collagen matrix, repair cellular damage, and soften fine lines. Also a natural source of trans-retinoic acid further supporting collagen synthesis and supporting healthy cell turnover.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePomegranate Oil \u003c\/strong\u003e- Is a thick luxurious oil containing a variety of phytoestrogens, these plant compounds mimic weak estrogenic activity to potentially support hormonal balance and skin elasticity, particularly beneficial for peri and menopausal related skin concerns. \u003cbr\u003eRich in antioxidants and polyphenols this oil has natural protective qualities, shielding skin from UV and free-radical damage. It supports cell regeneration and repair and effectively reduces and prevents wrinkles in the epidermis.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e - The essential fatty acids profile, particularly oleic acid, antioxidants, and vitamins A, D, and are able to deeply penetrate the skin to relieve severely dry, chapped, or rough skin while strengthening the skin barrier to prevent future moisture loss.\u003cbr\u003eBeta carotene, protein, and lecithin work together to increase collagen metabolism, improving epidermal elasticity and reducing the visible signs of premature ageing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eRed Clover \u003c\/strong\u003e- Topically applied red clover extract provides targeted support for ageing, firming, and structural benefits to menopausal skin by acting as a topical phytoestrogen. During menopause, the rapid decline in oestrogen causes a severe drop in skin thickness, moisture, and elasticity. Red clover is exceptionally unique because it contains four major structural isoflavones (genistein, daidzein, biochanin A, and formononetin) that mimic oestrogen specifically inside the skin's surface receptors.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e","brand":"Luibh","offers":[{"title":"Default Title","offer_id":56674962473346,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/9336\/0048\/files\/SS30.jpg?v=1781964432","url":"https:\/\/www.luibh.co.uk\/products\/serenity-serum","provider":"Luibh Skin \u0026 Nutrition","version":"1.0","type":"link"}