{"title":"cleansers","description":"\u003ch3\u003eStep 1 \u003cem\u003eCleanse\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0529\/9336\/0048\/files\/BSL_-_EC_-_2025_240x240.jpg?v=1744037483\" style=\"margin-right: 10px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\u003cp class=\"p1\"\u003eOften when people think about products to improve their skin or address particular issues they think of moisturisers, serums, and masks, I’m guessing not many will consider the humble cleanser.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut how we cleanse the skin, the products we use and the ingredients they contain can actually have a dramatic effect on the health and appearance of our skin.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe outer layer of our skin is an important protective shield creating a barrier against microbial, fungal and parasitic invasion, protecting us from UV radiation and minimising water and nutrient loss from the deeper layers. This protective layer is formed from tightly overlapped cells coated in a thin layer of protective fatty acids and waxes forming a lipid layer which in turn is home to our all important skin microbiome. \u003ca title=\"Skin barrier\" href=\"https:\/\/lusan.co.uk\/blogs\/myjournal\/the-skin-our-protective-barrier\"\u003eRead more about the skin barrier here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFoaming cleansers, no matter how gentle they claim to be, can negatively disrupt this lipid layer and our microbiome. Cream cleansers contain surfactants and emulsifiers which can also negatively affect the lipid layer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHaving a well-established lipid barrier and diverse skin flora is key to skin health, helping to protect from the elements, inflammation, transepidermal water loss, and microbial imbalances.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLuibh Cleanser has been formulated to support the protective skin barrier to gently yet effectively cleanse, leaving the skin soft, comfortable and glowing with health.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"purity-cleanser-concentrate","title":"Purity Cleanser Concentrate","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eBEAUTY SHORTLIST AWARDS 2025 - EDITOR'S CHOICE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePurity Cleanser\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eBarrier Support\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn antioxidant-rich fluid that lovingly cleanses the skin, effortlessly melting away makeup, and environmental and cellular debris. It is gentle enough to soothe even sensitive and reactive skin, yet effective enough to reduce and alleviate congestion and blemishes\u003cspan class=\"s1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis beneficial blend of organic plant oils have been chosen for their ability to effectively dissolve impurities on the surface of the skin and within the pores, without disrupting our natural protective skin barrier and beneficial microbiome.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe unique 56 day infusion of whole plants elevate this cleanser, providing soothing and calming properties that brighten tired and dull complexions, to leave the skin smooth and radiant.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSuitable for all skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBenefits\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eThroughly cleanses, reducing congestion and breakouts without stripping\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith the perfect balance of fatty acids jojoba and sunflower oils decongest pores and minimise their appearance. Wax esters in Jojoba oil, similar to those of sebum are able to dissolve build-up of debris in pores, leaving skin cleansed but never taught.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEncourages skins ability to balance and self regulate\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLavender and jojoba oil balance oil production in both oily and dry skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSoothes skin and reduces redness\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe botanicals Lavender, Calendula, and Liquorice\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eand Chia oil are potent anti-inflammatories, with antibacterial properties, to relieve irritation and calm the skin particularly helpful for acne, rosacea and eczema conditions\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eEnergises and activates the skin\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich in carotenoids and antioxidants from Calendula and Sesame oil, supporting many forms of skin damage from hyperpigmentation to barrier repair. Helichrysum stimulates production of healthy skin cells to combat cellular ageing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBrightens your complexion\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith the help of Liquorice and Calendula, addressing hyperpigmentation and sun damage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eNourishes and supports skin and its barrier\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith an abundance of key minerals and vitamin rich whole plant ingredients to nourish the skin and the perfect balance of fatty acids to support the protective barrier and skin microbiome. \u003c\/p\u003e","brand":"Luibh","offers":[{"title":"Default Title","offer_id":43879493173424,"sku":"PCC100","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/9336\/0048\/files\/PCC100-3.jpg?v=1782206259"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/9336\/0048\/collections\/Cleanser-Collection.jpg?v=1782207061","url":"https:\/\/www.luibh.co.uk\/collections\/cleansers.oembed","provider":"Luibh Skin \u0026 Nutrition","version":"1.0","type":"link"}